Claire: I decided on the name Aloha Lola Cards as I wanted my business name to send out pretty, sunny vibes and I felt this name had a lot of warmth to it – and sounded rather cute which also describes my illustrations!
Me: Many people draw as a hobby and never think they’re good enough to profit from their talent. What encouraged you to turn your talent into a small business ?
Claire: To be honest with you, I never felt good enough, all I knew was I loved to draw, and when I saw others carving out their career from their creativity I thought – why can’t I do that? At the start it was a very nerve-wracking process, putting your own personal creations out into the world is always scary, but the feedback and reception I have received has been amazing. I am truly grateful for that.
Claire: My customers motivate me definitely. Just to have someone praise my work, recommend me to a friend, or tell me how thrilled they are with the final product, that restores my faith whenever I am feeling low. I think it’s so important to always keep the customer in mind. If they are happy I am happy.
Me: The million dollar question everyone wants to know! Financially does this business pay your bills or do you have a part-time or full-time job ?
Claire: At the moment my income is not enough to sustain me full-time or even part-time. That’s OK though. I am determined to work till I can get to a place where it could work part-time. I knew when I started this business it would take a lot of time and motivation to get to that point!
Depending how busy I am – and how complicated the design is – it can take anything from three days to two weeks.
I love designs where I can truly be inventive. One customer wanted a Disney themed logo featuring Tangled, Moana and Lilo and Stitch. It was so much fun working out how to incorporate that into one design, ensuring it didn’t clash and was something truly imaginative and original. I also love drawing people so caricature requests give me a lot of joy!